Visualizing Innovation

Labels

Dr. Matthias Schnetzer

November 6, 2023

Labels and Fonts

Serif and sans-serif fonts

Sans-serif fonts are better for reading charts

Use a font with lining and tabular numbers


Use bold fonts only for emphasis

But don’t use too thin font, either

Choose an adequate size for your annotations

Use uppercase fonts wisely

There are condensed and wide fonts

Don’t be too narrow, but too wide neither

Some examples

Economist
New York Times
Politico

Guardian
Spiegel
Fivethirtyeight

Clever labeling